Volume : III, Issue : V, May - 2013

Consumer Food Purchase Intentions: An Empirical Analysis

Madan Lal

Abstract :

The purpose of this paper is to study the influence of subjective norms on food purchase intentions in India. The study is conducted in National Capital Region Delhi, Chandigarh and Varanasi cities in India. The results based on 362 consumer respondents’ show that participants felt under social pressure from important referents to eat healthy food. The results reveal that colleagues and friends exert more influence on their food purchase intentions than family members and close relatives while.

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Article: Download PDF   DOI : 10.36106/ijar  

Cite This Article:

Madan Lal Consumer Food Purchase Intentions: An Empirical Analysis Indian Journal of Applied Research, Vol.III, Issue.V May 2013

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