Volume : III, Issue : II, February - 2013

Consumer Preference In Life Insurance – A Case Study Of Guwahati

Basabi Deb

Abstract :

Since past couple of years, India has achieved a significant growth in the insurance sector offering the market more choice, better service, quicker settlement, tighter regulations and greater awareness. The present study carried out projects on the specific parameters based on the purchasing decision of the consumers, the customer–orientated accessibility and promptness of services including more returns on investment, tax savings as well as life coverage, which tends to lead a company acquiring the top rank with a huge market share. The buying behavior of customers in respect of Life insurance products in general is initiated by number of factors viz. Psycho graphical, Economical, Social, Politico legal and Demographical. The list is not exhaustive but it is adequate to have the deep understanding of the factors influencing the decision. This paper analyzes & rates all the life insurance companies by analyzing certain variables, the clients perception , purchase behavior & consumer’s awareness about the Life Insurance industry and to establish the factors affecting the choice of investors for choose a life insurance policy in Guwahati

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Article: Download PDF   DOI : 10.36106/ijar  

Cite This Article:

Basabi Deb Consumer Preference In Life Insurance – A Case Study Of Guwahati Indian Journal of Applied Research, Vol.III, Issue.II February 2013

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