Volume : VIII, Issue : X, October - 2018

CONSUMER'S ATTITUDE TOWARDS SMARTPHONES OF SELECT OS VERSION IN COIMBATORE CITY

Ms. J. Jayashree, K. S. Dinakar Raja

Abstract :

The study is to research the distinctive components influencing purchasing intensions of clients towards advanced mobile phones. A theoretical model is produced that extraneously and characteristically influence the buy choices of the clients. A oad utilization of writing audit is considered for better diagnostic research. The exploration expects to defeat the hole of understanding the idea of purchasing intensions for Smartphones which spurs consumers in settling on the buy choice. This investigation gives important knowledge into customer conduct with respect to Smartphones request by looking at the factors that impact consumer interest for utilizing and owning them. The discoveries of the investigation distinguish Product Feature, Price, Social impact, Brand Name and Convenience factors which influences the purchasing thought processes in Smartphone.

Keywords :

Article: Download PDF   DOI : 10.36106/ijar  

Cite This Article:

Ms.J.JAYASHREE, K.S.DINAKAR RAJA, CONSUMER‘S ATTITUDE TOWARDS SMARTPHONES OF SELECT OS VERSION IN COIMBATORE CITY, INDIAN JOURNAL OF APPLIED RESEARCH : Volume-8 | Issue-10 | October-2018

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