Volume : III, Issue : V, May - 2013

Consumers Outlook towards Shopping Malls in Coimbatore City

T. Sudha, R. Renukadevi, Dr. M. G. Saravanaraj

Abstract :

The retailing sector in India has undergone significant transformation in the past ten years. The organized retail industry in India is to grow 25–30 per cent annually and would triple or four times in size by 2012. Retailing is gradually inching its way towards becoming the next boom industry. The phenomenal growth of retail in India is reflected in the rapid increase in number of supermarkets, departmental stores, hypermarkets and shopping malls in the country. The customer satisfaction process is a complex phenomenon. The purchase of goods or services includes a number of factors that could affect each decision. Customer satisfaction is more complex and even more important for retailers today than in past. The objective of the study is to know the Consumers opinion towards shopping malls in Coimbatore City. Descriptive research design is used in this study and sample was collected from 300 respondents through structured questionnaire. The collected data was tabulated and analyzed using statistical tools like simple percentage method and Chi–square test.

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Article: Download PDF   DOI : 10.36106/ijar  

Cite This Article:

T. Sudha, R. Renukadevi, Dr. M. G. Saravanaraj Consumers Outlook towards Shopping Malls in Coimbatore City Indian Journal of Applied Research, Vol.III, Issue.V May 2013

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