Volume : I, Issue : X, July - 2012

Consumers Perception and Attitude Towards Consumerism

Dr. M. Dhanabhakyam, M. Kavitha

Abstract :

A consumer is a person who buys any goods or hires any service for valuable consideration. The term does not include a person who obtains goods or services for resale or for any commercial purpose. However, persons who avail goods or services exclusively for the purpose of earning their livelihood by means of self employment are considered as ‘consumers’. Consumer must be aware of his rights, raise voice against exploitation and seek redressal of his grievances. Consumers consciousness determines the effectiveness of consumerism. For this study I framed four objectives. Both primary and secondary data are used for the study. The area taken for the study is Coimbatore District. The following are the tools that are used in the study, Simple Percentage Analysis, T– test and ANOVA. The Consumer Protection Act 1986 plays a vital role to safeguard the interest of the consumers. In order to utilize this Act to the maximum extend possible thorough awareness about various aspects of the act is essential. In this regard Government, Associations and Consumers should come forward and try to improve the concept of consumerism.  

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Article: Download PDF   DOI : 10.36106/ijar  

Cite This Article:

Dr. M. Dhanabhakyam, M. Kavitha Consumers Perception and Attitude Towards Consumerism Indian Journal of Applied Research, Vol.I, Issue.X July 2012

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