Volume : IV, Issue : III, March - 2014

Consumers� Privacy & Ethical Issues Towards Mobile Marketing in India

Devender Kumar, Himanshu Rajput

Abstract :

In today’s business environment, technology has become the predominant indicator of growth and competitiveness. In recent time, every business has welcomed wireless and mobile technology into their boardroom to offer their customers the freedom to pay bills, planning payments while stuck in traffic jams, to receive updates on the various marketing efforts while present at any place to provide more personal and intimate relationships. Mobile marketing is a quickly changing industry, Privacy & ethical issues can be difficult to pin down different technological capabilities or get a clear understanding of how different technologies work together. The present study plans to ‘plug’ gap of research in the privacy & ethical issues of mobile marketing among the consumers.

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Article: Download PDF   DOI : 10.36106/ijar  

Cite This Article:

Devender Kumar, Himanshu Rajput Consumers� Privacy & Ethical Issues Towards Mobile Marketing in India Indian Journal of Applied Research, Vol.IV, Issue. III

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