Volume : III, Issue : II, February - 2013

Consumption Pattern of Nutraceutical Products among Consumers in Delhi

Abdullah Bin Junaid, Waquar Ahmed

Abstract :

In today’s world the nutraceutical market if an emerging market. Indian nutraceutical market is also booming with a good growth rate. The study tries to find out various determinants that affect the nutraceutical market and are important to be considered while making the strategies for this market. However this study also tries to examine the various key determinants involved in the purchasing behaviour of consumers while purchasing their cosmeceutical product. The target sample was above 15 years. The study was carried in Delhi, India and the data was collected from 120 respondents who are using the nutraceutical products. The sampling method used is the random sampling method. The instrument used to collect primary data is the questionnaire. The data is finally analyzed through analytical software named SPSS version 16. The study also helps various nutraceutical companies to make their strategies for retention in this market.

Keywords :

Article: Download PDF   DOI : 10.36106/ijar  

Cite This Article:

Abdullah Bin Junaid,Waquar Ahmed Consumption Pattern of Nutraceutical Products among Consumers in Delhi Indian Journal of Applied Research, Vol.III, Issue.II February 2013

Number of Downloads : 765

References :