Volume : VII, Issue : IV, April - 2017

CORPORATE BUSINESS STRATEGIES IN INDIA: AN EVOCATIVE STUDY

Dr. E. Thangasamy, Dr. P. Rengarajan

Abstract :

 Across the globe, any business enterprise needs to maximize its profits and returns on investment in the long run.  It is a must for their growth and survival.  A suitable strategy has to be adopted in pursuit of its goals and objectives. Proper planning and management of all the production and marketing programmes will ultimately result in promotion of the wellbeing of such corporates.  Thus, on the one hand, an effective strategic management in a corporate is inevitable to face the challenges of the internal and external business environment for gaining competitive advantage nationally and internationally.  On the other hand, the societal welfare and the environmental protection are to be ensured by an entity while they strive hard for earning its profits through production and marketing of products or services.  A study on this front is therefore the need of the hour owing to its universal applicability.

 

The objectives of this paper are to present the conceptual framework of the strategic planning and management, to describe the levels of business corporate strategy, and to highlight the current scenario of the strategic management in India.

Keywords :

Article: Download PDF   DOI : 10.36106/ijar  

Cite This Article:

Dr. E. Thangasamy, Dr. P. Rengarajan, CORPORATE BUSINESS STRATEGIES IN INDIA: AN EVOCATIVE STUDY, INDIAN JOURNAL OF APPLIED RESEARCH : Volume‾7 | Issue‾4 | April-2017

Number of Downloads : 345

References :