Volume : VI, Issue : V, May - 2016

CORPORATE SOCIAL RESPONSIBILITY & ORGANIZATIONAL PERFORMANCE

S. Bhuvaneswari, Unnikrishnan. P

Abstract :

A business can be defined as an organization or economic system in which goods and services are exchanged for one another or for money. The main objective of any business organization is to maximize profit. A business establishment is a part of society and it depends on both natural and physical resources available in the society for its existence and survival, so the business organizations cannot deny their obligations towards the society. Social responsibility simply means the obligations of a business firm to the society in which it is working .Every business organization must fulfill some basic social responsibilities because the business organization is surviving with the resources available in its environment. So the interest of all range of stakeholders must be protected. Corporate social responsibility suggests that firms should also consider their impact on a range of stakeholders, i.e., parties that affect or are affected by a corporation’s action” (United Nations Commission on Sustainable Development, 1998). This study intends to make an in depth evaluation of the impact of corporate social responsibility in organizational performance

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Article: Download PDF   DOI : 10.36106/ijar  

Cite This Article:

S.BHUVANESWARI, UNNIKRISHNAN.P CORPORATE SOCIAL RESPONSIBILITY & ORGANIZATIONAL PERFORMANCE Indian Journal of Applied Research, Vol.6, Issue : 5 MAY 2016

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