Corporate Social Responsibility: Can't Be Denied by The Indian Corporate

Volume : V, Issue : IV, April - 2015

Jagdish M. Mulchandani

&nbsp;The CSR is not the innovative concept for the corporate world working in INDIA. Today, the concept of&nbsp;

CSR has become an inevitable concept it a business world has to develop, grow or has to survive even&nbsp;

in the this cut throat competition. In India, as in the rest of the world there is a growing awareness that capital markets&nbsp;

and corporations are, after all, created by society and must therefore serve it, not merely profit from it. If this concept&nbsp;

has to be developed then the entrepreneurs have to change their attitude towards business of earning profit only. The&nbsp;

main drivers of CSR have been the shrinking role of government, demands for greater disclosure, increased customer&nbsp;

interest, grown investor pressure, competitive labour markets and supplier&rsquo;s relations. This paper tries to highlight the&nbsp;

CSR status in India and the CSR practices performed by the Indian corporate.