Volume : V, Issue : IX, September - 2015

CORPORATE SOCIAL RESPONSIBILITY IS A WAY TO EMPLOYEE MOTIVATION

Dr. Rajarajeswari, Mrs. G. Vasuki

Abstract :

This paper attempts to study the relationship between the employee motivation and Corporate Social Responsibility. Employees are the primary stakeholders who directly contribute to the success of the company, understanding employee reactions to corporate social responsibility may help to answer the questions about the potential effects of corporate social responsibility on firms as well as illuminate some of the processes responsible for them. This paper specifically examines the relationship between intrinsic rewards, extrinsic rewards, internal CSR, external CSR (customer related), external CSR (local communities related), external CSR (business partner related) and employee motivation. It also examines relationship between employee motivation and organizational commitment. We are coming out with top ten ways to use CSR to motivate employees.

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Article: Download PDF   DOI : 10.36106/ijar  

Cite This Article:

Dr. Rajarajeswari, Mrs. G. Vasuki Corporate Social Responsibility is A way to Employee Motivation Indian Journal of Applied Research, Vol.5, Issue : 9 September 2015

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