Volume : VII, Issue : I, January - 2017

Corporate Social Responsibility – Role of a Business Person with Reference to Indian Companies Act 2013

Ganesh M, Satish R

Abstract :

 Corporate Social Responsibility of business refers to the social obligations of business to the society. The economic responsibility of business is to protect the economic interests of the public. The government is also showing keen interest in this area, as they too feel the responsibility of protecting the environment should be taken by the business person. Over the past four decades, consumers have increasingly begun to appreciate that the success of a business is inextricably tied to the welfare and stability of the community. ‘People’ and ‘Planet’ also have a part to play alongside ‘Profit’. That views calls for a new corporate logic, in which cÃ¥ for employees, communities and the environment is not only seen as morally correct, but also the best approach for community and profitability. This paper highlights the activities of the CSR to be implemented and the reasons behind.

 

Keywords :

Article: Download PDF   DOI : 10.36106/ijar  

Cite This Article:

Ganesh M, Satish R, Corporate Social Responsibility – Role of a Business Person with Reference to Indian Companies Act 2013, Indian Journal of Applied Research,Volume : 7 | Issue : 1 | JANUARY 2017

Number of Downloads : 261

References :