Volume : IV, Issue : X, October - 2014

CORPORATE SOCIAL RESPONSIBILITY

Dr. M. Thirumagal Vijaya

Abstract :

Corporate Social Responsibility has transformed a lot from the conventional philanthropic doings by big corporate houses and came a long way from just fulfilling the responsibility restricted to paltry welfare of its immediate employees and their families. Indian businesses have a long tradition of engaging in philanthropic and community programmers and entrepreneurs today are effectively using the principles of social–business. They have imbibed the advantage of ethical behavior of their company towards society. Corporate social responsibility aims to emace responsibility for corporate actions and to encourage a positive impact on the environment and stakeholders including consumers, employees, investors, communities, and others. The Corporate social responsibility is the commitment of the corporate for the equitable growth & sustainable development of the society. Corporate social responsibility is a concept. It is a way of managing a company and making relationships with partners which contributes to improving the reputation and credibility of a company. Under the new Companies Act, 2013, passed by Parliament in August 2013, profitable companies will have to spend at least 2 per cent of their average net profit over the preceding three years on corporate social responsibility activities.

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Article: Download PDF   DOI : 10.36106/ijar  

Cite This Article:

Dr. M. Thirumagal Vijaya Corporate Social Responsibility Indian Journal of Applied Research, Vol.4, Issue : 10 October 2014

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