Volume : III, Issue : IX, September - 2013

Correlation Between Customer Satisfction and Average Quarterly Balance of Private Sector Bank in Ahmedabad

Harshita Bansal

Abstract :

This study examines the nature of relationship between customer satisfaction and maintenance of Average Quarterly Balance in Private Sector Bank. In the first section of the paper the link between the two variables is examined theoretically, it is then tested empirically. Data were taken from one of the Private Sector Bank of Ahmedabad. Relation between both was measured using SPSS software. The sample consisted of 125 Account Holders. The results of this study give insight into the impact of customer satisfaction on AQB which is directly related to each other

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Article: Download PDF   DOI : 10.36106/ijar  

Cite This Article:

Harshita Bansal Correlation Between Customer Satisfction and Average Quarterly Balance of Private Sector Bank in Ahmedabad Indian Journal of Applied Research, Vol.III, Issue.IX September 2013


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