Volume : IX, Issue : VI, June - 2019

Correlation between television advertised oral hygiene products and consumer satisfaction

Ritu Talwar

Abstract :

With the boom in technology and its easy accessibility to one and all the present era can rightly be said to belonging to the advertisers. The changing shape of education to infotainment has resulted in people blindly seeing and following whatever the media is passing down to them – be it in the form of News or programmes or even advertisements. The audio visual media is playing a leading role in this matter as it ings our dreams to life right in front of our eyes. One may leave nothing to chance or imagination as with technology truth can be changed to falsehood and vice–versa. In a fraction of a second the advertisement of a detergent shows a soiled cloth transformed into new effortlessly and the house wife visualizes her own laundry gleaming and sparkling ightly. Similarly manufacturers are showing their products as super products to entice the consumer to buy them and also succeeding. Statistics show a rapid increase in fast moving consumer goods in the urban as well as the rural market. But the point is that – is it a general assumption by the manufacturer that a good advertisement is all that is required to sell the product or are the consumer aware that there may be over statement of facts or distortion of truth. With increasing time slots reserved for commercial eaks during programmes at their cost and the escalating cost of advertising it needs to be seen how the consumers react to it and to what extent the advertisements impact the consumers.

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Article: Download PDF   DOI : 10.36106/ijar  

Cite This Article:

CORRELATION BETWEEN TELEVISION ADVERTISED ORAL HYGIENE PRODUCTS AND CONSUMER SATISFACTION, RITU TALWAR INDIAN JOURNAL OF APPLIED RESEARCH : Volume-9 | Issue-6 | June-2019

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