Volume : V, Issue : III, March - 2015

CREATIVITY OF ENTREPRENEURS: A SOCIOECONOMIC PERSPECTIVE

K. Yogalakshmi, Dr. G. Latha

Abstract :

This paper proposes that the creativity of entrepreneurs is influenced by the socioeconomic factors such as their age, gender, educational status, income level etc. Creativity is a mental and social process involving the generation of new ideas or concepts or new association of the creative mind between existing ideas or concepts. Creativity is the generation of ideas and innovation is the exploitation of these ideas (Wilson & Stokes, 2006). Brolin,(1992) summarized that the creative person can have certain characteristics such as strong motivation, endurance, intellectual curiosity, deep commitment, independence in thought and action ,strong desire for self–realisation, strong sense of self, strong self–confidence, openness to impressions from within and without, attracted to complexity and obscurity, high sensitivity, high capacity for emotional involvement in their investigations. An entrepreneur is in need of all these characteristics. It implies that when creativity is enhanced then the abilities of entrepreneurs also gets developed and sharpened. The main objective of this paper is to study the creativity of entrepreneurs based on their age and gender. The study is conducted on sixty entrepreneurs of cuddalore district in Tamilnadu. A well structured questionnaire is administered and the findings endorse that the creativity of entrepreneurs is influenced by their age and gender

Keywords :

Article: Download PDF   DOI : 10.36106/ijar  

Cite This Article:

K.YOGALAKSHMI, Dr. G.LATHA Creativity of Entrepreneurs: A Socioeconomic Perspective Indian Journal of Applied Research, Vol.5, Issue : 3 March 2015

Number of Downloads : 463

References :