CRM PRACTICES AND CUSTOMERS` PERCEPTION TOWARDS RETAIL OUTLETS IN PUDUCHERRY

Dr. C.VETHIRAJAN; S. JAYAKUMAR

Volume : VI, Issue : VII, July - 2016

CRM PRACTICES AND CUSTOMERS` PERCEPTION TOWARDS RETAIL OUTLETS IN PUDUCHERRY

Dr. C. Vethirajan, S. Jayakumar

Abstract :

 Retailer is a person who interacts with both the manufacturer and the customer. To sustain in retailing industry, retailers concentrate on developing and maintaining relationship with customers.. Retailers have realized that for making customers loyal, they need to become loyal to the customer, as customers are the lifeline of the retail business. Therefore an attempt is made to study the customers` perception towards retail outlets in Puducherry region. The study concludes the practice of CRM helps in attracting and retaining customers.