Volume : VI, Issue : IX, September - 2016

CRM PRACTICES IMPACT ON CUSTOMER SATISFACTION

S. Sheik Abdullah, Dr. R. Manohar

Abstract :

 The banking institution is one of the most unique and innovative sector regarding the economic development of India. The prime objectives is confirm and valid the hypothesized model construct of CRM practices impact on customer satisfaction in banks. The researcher identified sample size of 384. The respondents are selected on the basis of Judgment sampling method. The influence of CRM practices on customer satisfaction ings the empirical validation of the model for “CRM practices impact on Customer Satisfaction with staff involvement model” is evaluated through SEM model in AMOS.

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Article: Download PDF   DOI : 10.36106/ijar  

Cite This Article:

S.SHEIK ABDULLAH, Dr.R.MANOHAR CRM PRACTICES IMPACT ON CUSTOMER SATISFACTION Indian Journal of Applied Research,Volume : 6 | Issue : 9 | September 2016

Number of Downloads : 298

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