Volume : III, Issue : I, January - 2013

CSR: Innovative Tools � A Need of Today

Raghvendra Singh Sisodia, Dr. Snehal Maheshkar

Abstract :

Corporate Social Responsibility has been defined by the World Business Council for Sustainable Development as “the continuing commitment by business to behave ethically and contribute to economic development while improving the quality of life of the workforce and their families as well as of the local community and society at large.” Corporate social responsibility is seen as having five themes: 1) human rights, 2) worker rights, 3) environmental impact, 4) community involvement, 5) supplier relations and monitoring. Companies are expanding CSR from reactive – “give back” and “do no harm” – to proactive. They are seeking and finding ways to generate both financial return and oader social benefit. Activities in Corporate Social Responsibility (CSR) range from single–issue events to integrative triple–bottom–line approaches. Considering the latter provides a multitude of innovative tools with differing intentions, qualities and application scopes. The present paper is conceptual in nature and focuses on different CSR innovative tools implemented by the organizations.

Keywords :

Article: Download PDF   DOI : 10.36106/ijar  

Cite This Article:

Raghvendra Singh Sisodia, Dr. Snehal Maheshkar CSR: Innovative Tools � A Need of Today Indian Journal of Applied Research, Vol.III, Issue.I January 2013

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