Volume : V, Issue : VIII, August - 2015

Customer Adoption of Technology based Banking Services

S. Vinoth, Dr. R. Rajkumar

Abstract :

<p> In today‘s world the emerging technology has made an exponential growth of the Internet which has changed the pattern of almost all the organizations in performing their business. The Indian banking industry is not an exception of it. From the year 1990s privatization of banks, proliferation and emergence of so many foreign and private sector banks like ICICI, HDFC, CANARA banks etc have emerged in the Banking Industry of India. Both private and public sector Banks in India have been trying to give out their best service to their customers in terms of Banking Hall Transactions, Internet Banking, Automated Teller Machine (ATM) Banking, Mobile banking, Credit Card Transactions etc.This study provides insightful understanding of customer’s adoption in their banking transactions through technology channels.</p>

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Article: Download PDF   DOI : 10.36106/ijar  

Cite This Article:

S.Vinoth, Dr.R.Rajkumar Customer Adoption of Technology Based Banking Services Indian Journal of Applied Research, Vol.5, Issue : 8 August 2015

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