Customer Awareness on ATM & Online Banking  Services Provided by Selected Private Sector Banks  at Coimbatore city

Dr. R. Sellappan; A. V. Hariharan

Volume : III, Issue : IV, April - 2013

Customer Awareness on ATM & Online Banking Services Provided by Selected Private Sector Banks at Coimbatore city

Dr. R. Sellappan, A. V. Hariharan

Abstract :

Consumer awareness plays a key role in customer decision making. This study conducted in the title of “CUSTOMER AWARENESS ON ATM & ONLINE BANKING SERVICES PROVIDED BY SELECTED PRIVATE SECTOR BANKS AT COIMBATORE CITY”. The main objectives are: To identify the factors that are affecting ATM & Online Banking and To provide findings and suggestions on recent features available in ATM & Online Banking Service. This study analysed by using Frequency Analysis and Factor Analysis. This study conducted by descriptive research with convenience sampling. The major findings of this study are: It is found that there are 4 factors that help customers to getting awareness on ATM Service and There are 10 factors that help customers to getting awareness on Online Banking Services.