Volume : IV, Issue : V, May - 2014

Customer Perception Towards CRM Practices in Private Banks in Indore

Tarannum Syed, Kali Charan Modak

Abstract :

In today’s era banks are becoming increasingly customer centric and almost all the banks have emaced CRM as a tool for customer acquisition, satisfaction and retention.CRM is a business strategy which increases customer value and ensures that the customer stays loyal which is very critical for growth and profitability of banks. Banks which have made inadequate investment in CRM are losing out in this fierce competitive market. This paper explores the customer perception and importance of CRM practices in private banks in Indore. 

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Article: Download PDF   DOI : 10.36106/ijar  

Cite This Article:

Tarannum Syed, Kali Charan Modak Customer Perception Towards CRM Practices in Private Banks in Indore Indian Journal of Applied Research, Volume.4, Issue.5, May-2014

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