Volume : VIII, Issue : V, May - 2018

CUSTOMER PERCEPTION TOWARDS GREEN PRODUCTS IN INDIA WITH SPECIAL REFERENCE TO BILASPUR CITY

Namrata Karki, Dr. Preeti Shukla

Abstract :

The purpose of the study is to find out the customer perception towards environment friendly product and to find out the most familiar eco–friendly product among customer and information is collected   for the same.  Customers prefer green product over non green products and also supporting go green moment and in fact customers are now well known about eco–friendly products.

Keywords :

Article: Download PDF   DOI : 10.36106/ijar  

Cite This Article:

Namrata Karki, Dr. Preeti Shukla, CUSTOMER PERCEPTION TOWARDS GREEN PRODUCTS IN INDIA WITH SPECIAL REFERENCE TO BILASPUR CITY, INDIAN JOURNAL OF APPLIED RESEARCH : Volume-8 | Issue-5 | May-2018

Number of Downloads : 255

References :