CUSTOMER PERCEPTION TOWARDS PROBLEMS OF BRANCH BANKING AND PROSPECTS OF ELECTRONIC BANKING SERVICES AMONG REFERENCE TO PALAKAD DISTRICT

Jestichan Jose; Dr. R. Moses Daniel

Volume : VI, Issue : VIII, August - 2016

CUSTOMER PERCEPTION TOWARDS PROBLEMS OF BRANCH BANKING AND PROSPECTS OF ELECTRONIC BANKING SERVICES AMONG REFERENCE TO PALAKAD DISTRICT

Jestichan Jose, Dr. R. Moses Daniel

Abstract :

This present study takes an attempt to evaluate the consumer preference and behavior towards the alternate banking channels. The most important findings of this study focusing on, Most of the respondents are agreed for visiting bank anches for mega size deposits/ withdrawals, Majority of the respondents belongs to the occupational category of salaried employees are strongly disagreed that problems in accessing the bank anches due to the transportation is not available for getting into the bank anches. This study is the nature of descriptive research design. Descriptive research was used to describe the characteristics of the variable and it is otherwise known as fact finding research or statistical research. Primary and secondary data were used in this study. Primary data collected through structured questionnaire and secondary data collected through journals and official websites of banks. Finally researcher would like to conclude that this study provide proper platform for measuring perceived risk in banking industry especially to the alternate banking channels and it will help the future researcher in the field of banking and financial services.