Customer Perception towards Public and Private Sector Banks: A Binary Logistic Regression Model Approach

Dr. Debasis Bhattacharya; Shuvendu Dey

Volume : IV, Issue : IX, September - 2014

Customer Perception towards Public and Private Sector Banks: A Binary Logistic Regression Model Approach

Dr. Debasis Bhattacharya, Shuvendu Dey

Abstract :

Researchers have used various approaches and techniques to measure bank performance. In this paper the authors have made an attempt to categorize customers who prefer to bank either with the private sector or the public sector. Authors have applied binary logistic regression model to classify customers into two groups based on some predictor variables. The findings of the study demonstrate that the respondents could be categorized into two groups depending on their responses provided on eleven service attributes including servqual attributes. The fit of the model provides sufficient evidence to conclude that logistic regression model is quite effective in sorting customers into two groups with negligible error.