CUSTOMER PORTABILITY BEHAVIOUR ON MOBILE PHONE NETWORK SERVICES [Reference to Aircel Network Service to Others in Chennai City]

Dr. SP. Mathiraj; T. Sangeetha

Volume : VIII, Issue : VII, July - 2018

CUSTOMER PORTABILITY BEHAVIOUR ON MOBILE PHONE NETWORK SERVICES [Reference to Aircel Network Service to Others in Chennai City]

Dr. Sp. Mathiraj, T. Sangeetha

Abstract :

Customer Portability behaviour purely based on the customer satisfaction. People use different network service but if they are discomfort and feel the other service provider are better immediately they decide to switch over. Especially when the network service provider is in crisis and the service is poor, though the customer are loyal for many years, it is a critical situation to the customer and no way they have to port themselves to other network service provider. The purpose of this research paper is to know the recent customer portability from Aircel to other service providers because of poor service due to financial stress faced by Aircel mobile phone network service provider. The study explains the customer portabilitybehaviourof Aircel customers to other available network service providers.The study is unique in nature by covering the Chennai city in five different areasnamely east Chennai, West Chennai, Central Chennai, North Chennai, South Chennai with 50 samples from each resulted a total of 250 respondents.