Volume : VII, Issue : XI, November - 2017

CUSTOMER RELATIONHSIP MANAGEMENT (CRM) IMPLIMENATATION STATEGEIES IN BANKING

K. Naga Sudha

Abstract :

 Banking is treated as blood for common man in daily activities to do trade and lead modern lifestyle in India now. Nowadays, banking sector acts as the backbone of modern business. Development of any country mainly depends upon the banking system. A bank is a financial institution which deals with deposits and advances and other related services. It receives money from those who want to save in the form of deposits and it lends money to those who need it. The banking is one of the most essential and important parts of the human life. In current faster lifestyle peoples may not do proper transitions without developing the proper bank network. The banking System in India is dominated by nationalized banks. The performance of the banking sector is more closely linked to the economy than perhaps that of any other sector. The growth of the Indian economy is estimated to have slowed down significantly.

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Article: Download PDF   DOI : 10.36106/ijar  

Cite This Article:

K.Naga Sudha, CUSTOMER RELATIONHSIP MANAGEMENT (CRM) IMPLIMENATATION STATEGEIES IN BANKING, INDIAN JOURNAL OF APPLIED RESEARCH : Volume-7 | Issue-11 | November-2017


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