Volume : IV, Issue : VI, June - 2014

Customer’s Satisfaction on DTH and Cable TV Services : A Comparative Study in Coimbatore City

Dr. Malarvizhi. V, K. T. Geetha

Abstract :

Today, the concept of DTH has really become very popular in India and people are looking forward to acquire such services in order to ing entertainment and knowledge into their homes. The present study throw lights on to study the socio economic background of the Users and to analyze the reasons and satisfaction level about the DTH and Cable TV Users. The data collected from each 50 customers of DTH and Cable TV services residing in Saibaba Colony and K.K.Pudur in Coimbatore city. The study reveals that the majority of the respondents prefer to buy DTH services because of its picture quality, reasonable price, various kinds of packages and more channels. Hence the DTH service providers must pay attention on customer service, picture quality, reasonable price rather than other factors to make their business more successful and satisfy the consumers.

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Article: Download PDF   DOI : 10.36106/ijar  

Cite This Article:

Dr.Malarvizhi. V, K.T.Geetha Customer’s Satisfaction on DTH and Cable TV Services : A Comparative Study in Coimbatore City Indian Journal of Applied Research, Vol.IV, Issue.VI June 2014

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