Volume : IV, Issue : X, October - 2014

Customer Satisfaction of Mobile Users: An Empirical Study

Mr. Prasanna Kumar. M. G, Dr. Y. M. Raju

Abstract :

The eathtaking growth of the telecom companies in India over the last twenty years has created history. Customer satisfaction must be continuously appraised, especially after customers have been using the service for a period. These factors should be taken into consideration in order to formulate strategies for customer satisfaction, which directly leads to high customer loyalty for mobile service providers or vice versa. A firm can reap many benefits from high customer satisfaction level: they get a higher market share and become capable of keeping and maintaining customers.Keeping this in mind, the study has been carried out in Tier–II cities of Karnataka state to find out how customers are satisfied with the mobile service providers, especially regarding network, call cost, and customer care services.

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Article: Download PDF   DOI : 10.36106/ijar  

Cite This Article:

Mr. Prasanna Kumar.M.G, Dr. Y. M. Raju Customer Satisfaction of Mobile Users: An Empirical Study Indian Journal of Applied Research, Vol.4, Issue : 10 October 2014

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