Customer Satisfaction Regarding the Tupperware Products in Coimbatore City

Dr. A. Kalaiselvi; L. A. Razia Fathima

Volume : VI, Issue : IX, September - 2016

Customer Satisfaction Regarding the Tupperware Products in Coimbatore City

Dr. A. Kalaiselvi, L. A. Razia Fathima

Abstract :

Tupperware is one of the world‘s leading direct selling company with the largest women network, marketing premium food storage, preparation and serving items. Tupperware started its operations in India in 1996 and is a household name today. This success can be attributed to the high–quality products with lifetime warranty and the rewarding business opportunities provided by the Company. The entire Tupperware range of products provides a one–stop solution for all food storage, food preparation, microwave, lunch and outdoors, refrigerator and serving requirements as well as a special range for Kids. Thus business is often dynamic, challenging and rewarding. It can also be frustrating and even disappointing but never dull. Hence this study focused the customer satisfaction regarding the Tupperware products with special reference to Coimbatore city