Volume : VII, Issue : X, October - 2017

Customer Satisfaction towards Online Shopping With Special Reference to Hyderabad City

Dr. G. Rambabu, L. Vinod Kumar

Abstract :

  Due to globalization, technological and other rapid changes in business sector and other sectors, every human being becomes busy with their work life. Very hardly individuals are getting time to spend for shopping. Hence individuals should have alternate shopping channel which offers convenience and time saving. Online shopping becomes alternate store to conventional physical store. Purpose of the study is to find the various factors that influence the consumers online shopping and to find customer response towards online shopping. In order to conduct the study 80 sample have been selected from Hyderabad city. Data collected from the respondents with the help of well structured questionnaire and data was analyzed with the help of statistical tools. Study reveled that 46% of the respondents opined that they buy products online once in a month.50% of the respondents expressed their opinion that they use online shopping because it is convenient. Majority respondents use online shopping for purchasing electronic products followed by clothing.81% respondents opined that online shopping is safe. Majority respondents they prefer Cash on Delivery (COD) to other payment options. It was found in the study that there was no significant difference between age and online shopping. It was also found that there is no significant difference between income and frequency of online shopping. It was concluded from the study that 65% respondents are satisfied with online shopping.

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Article: Download PDF   DOI : 10.36106/ijar  

Cite This Article:

Dr.G.Rambabu, L.Vinod Kumar, Customer Satisfaction towards Online Shopping With Special Reference to Hyderabad City, INDIAN JOURNAL OF APPLIED RESEARCH : Volume-7 | Issue-10 | October-2017

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