Volume : VIII, Issue : I, January - 2018

CUSTOMER SATISFACTION TOWARDS PHILIPS ELECTRONIC PRODUCTS IN TUMAKURU CITY

Dr. C. Shobha

Abstract :

 

 In this 21st century people wants advanced and Technology oriented products ,which is early finish a work .here not only society but also business  units focus and target on technology oriented products and marketing activities to reach a better standard of living of people. Technology is a core factor that helping in finding and fulfilling or satisfying the needs of the customers. It is difficult to understand the pre–purchase behavior of the customers, because the number of the customer expects unique products and varieties of products, this enables the business units to create a confusion of what is to be produce? , what they will expect?  How we satisfy their needs by producing different variety of products and customer expects every day something new products this enable Research and Development department of the Organization to develop a innovative products to fulfill the needs and taste &preferences of the customers.

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Article: Download PDF   DOI : 10.36106/ijar  

Cite This Article:

Dr.C.Shobha, CUSTOMER SATISFACTION TOWARDS PHILIPS ELECTRONIC PRODUCTS IN TUMAKURU CITY, INDIAN JOURNAL OF APPLIED RESEARCH : Volume-8 | Issue-1 | January-2018


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