Volume : V, Issue : VII, July - 2015

CUSTOMERS PERCEPTION OF SUGAR–FREE BISCUITS

Balaji. S, Dr. S. Ramachandran

Abstract :

 Perception the organization, identification, and interpretation of sensoryinformation in order to represent and understand the environment. All perception involves signals in the nervous system, which in turn result from physical or chemical stimulation of the sense organs. Customer perception is typically affected by advertising, reviews, public relations, social media, personal experiences and other channels.The main aim of the study is to know about the customer perception of sugar– free biscuits with respect to Chennai city. The study focused on various factors like (1)Theperception of sugar free biscuits.(2) The reason for consumingsugar free biscuits(3)The price range preferred to buy sugar– free biscuits(4)The most preferred and(5)To identify the users profile of sugar – free biscuits.The number of samples collected by the researcher is 97 customers, who were consumers of sugar–free biscuits. The study was conducted in Chennai city. A structured questionnaire was used to collect data. The study concluded thatin today’s world youngsters go for anded products and the most preferred and from the study happens to be Cadbury. Youngsters like to consume Sugar free biscuitss at anytime irrespective whether they are happy or distress. Sugar free biscuits occupy as the major part of gift during occasions (Diwali,RakshaBandhanetc) in India.. They spend a part of the expenditure in buying Sugar free biscuitss. Nowadays, doctors suggest taking dark Sugar free biscuitss are good for heart and it nourishes the energy of mind and body

Keywords :

Article: Download PDF   DOI : 10.36106/ijar  

Cite This Article:

Balaji.S, Dr.S.Ramachandran Customers Perception of Sugar-Free Biscuits Indian Journal of Applied Research, Vol.5, Issue : 7 July 2015

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