Volume : VII, Issue : II, February - 2017

DIGITAL COMMERCE POLICY: A VALUE DESIGN INSTRUMENT

Mr. Dhanasekar . E, Dr. P. Jayasubramanian

Abstract :

 Digitalization in the commerce world aids to drive more customized and personalized dealings with all stakeholders. This study aims to predict the variables which influence the commerce concern for digital revolution. Proposed research model in this study helps to analyze the process of digital revolution. It is revealed that the revolution was dictated by the personal, environmental, and firm characteristics of the enterprises. The study therefore urgently recommends formalization of elements of reactive strategic management and the personal factors in medium firm curricula.

 

Keywords :

Article: Download PDF   DOI : 10.36106/ijar  

Cite This Article:

Mr. Dhanasekar .E, Dr.P.Jayasubramanian, DIGITAL COMMERCE POLICY: A VALUE DESIGN INSTRUMENT, INDIAN JOURNAL OF APPLIED RESEARCH : Volume‾7 | Issue‾2 | February‾2017

Number of Downloads : 331

References :