Volume : VII, Issue : VI, June - 2017

Digital Marketing in India

Journalism

Abstract :

  Digital marketing, the promotion of products or ands via one or more forms of electronic media, differs from traditional marketing in that it uses channels and methods that enable an organization to analyze marketing campaigns and understand what is working and what isn’t – typically in real time. This paper presents a depth analysis of digital marketing. This can be summarized that developments of digital marketing to enhance the success of the country they are several forms of evaluation of digital marketing depend on the growth, internet user, strategy. It examines the determinants and internet user, growth of digital marketing, industry wise digital within the theoretical frame work.

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Article: Download PDF   DOI : 10.36106/ijar  

Cite This Article:

Dr. G.KANAGAVALLI, DIGITAL MARKETING IN INDIA, INDIAN JOURNAL OF APPLIED RESEARCH : Volume‾7 | Issue‾6 | June‾2017

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