Dimensions of brand equity and its impact on building brand image with special reference to aicte approved management institutes in North Maharashtra region

Rajeev; Dr.P.T.Chaudhari

Volume : VI, Issue : XII, December - 2016

Dimensions of brand equity and its impact on building brand image with special reference to aicte approved management institutes in North Maharashtra region

Rajeev, Dr. P. T. Chaudhari

Abstract :

Brand equity is regarded as a very important concept in business practice as well as in academic research because marketers can gain competitive advantages through strong ands. It is a value that a and has for a particular organization or company and giving power to and in gaining competitive advantage. It is important to find out which factor of and equity has a greater influence on overall and equity and role of and equity in building and image. This study is an attempt to propose a and equity model for aicte approved management institutes in North Maharashtra region. A confirmatory factor analysis was conducted to make a proposed model. The findings were based on student‘s attitude and perception about the institutes therefore there is a need of future research on the same concept in the other region of India. Further research could also strengthen this analysis by adding some other factors into the model.