Volume : IV, Issue : XII, December - 2014

Does Bancassurance Products Flourishing in Tamilnadu Region?

Mrs. P. Kavitha, Mrs. R. Subashini

Abstract :

One of the most significant changes in the financial services sector over the past few years has been the appearance and development of bancassurance. Banking institutions and insurance companies have found bancassurance to be an attractive activity. The paper explores the scope for Bancassurance model by exploiting the synergy in the context of TamilNadu having the largest banking network on the one hand and lowers insurance penetration and insurance density on the other hand. A survey analysis has also been done so as to know the popularity and the growth perspectives of Bancassurance. The article examines inclination towards buying insurance products through banks i.e. Bancassurance products. Data were gathered through structured questionnaire from 289 valued professionals using convenient sampling method in TamilNadu region. Using Statistical package for social science (SPSS),Factor Analysis, Chi–Square, Reliability analysis tools were employed and Garret Ranking Technique to infer the various preferences to buy insurance products through banks instead from others .

Keywords :

Article: Download PDF   DOI : 10.36106/ijar  

Cite This Article:

Mrs. P. Kavitha,Mrs. R. Subashini Does Bancassurance Products Flourishing in Tamilnadu Region? Indian Journal of Applied Research, Vol.4, Issue : 12 December 2014

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