Volume : III, Issue : VIII, August - 2013

E Commerce in Rural India

Dr. Kh. Dhiren Meetei, O. Deepakkumar Singh

Abstract :

E–commerce has become an integral part of the modern life style. As a symbol of globalization and advancement of information technology, it represents the cutting edge of success in this digital world. More than 70 per cent of the Indian lives in rural area, thus the involvement of rural people may affect the faith and progress of ecommerce related industries. The percentage of Indian e–commerce space is getting higher as more and more online retailers enter the market. Major Indian portal sites have also shifted towards e–commerce instead of depending on advertising revenue. The paper attempts to highlight the future of e–commerce by consideration the condition of its mass rural areas.

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Article: Download PDF   DOI : 10.36106/ijar  

Cite This Article:

Dr. Kh. Dhiren Meetei, O. Deepakkumar Singh E Commerce in Rural India Indian Journal of Applied Research, Vol.III, Issue.VIII August 2013

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