Volume : VI, Issue : VIII, August - 2016

E–COMMERCE PROGRESS IN INDIA AND CONSUMER PERCEPTION TOWARDS ONLINE SHOPPING

Rambabu Lavuri

Abstract :

 This report was commissioned to examine a startup Software company and its growth in the field of E Commerce service using SaaS. There is study done on consumer’s perception towards online shopping to find factors that needs to be concentrated while building website. The research draws attention of on Industrial analysis of IT Sector. Tools like Porters five force analysis on Indian IT Sector studied. A present study on Political, Economical, Social, Technological, Environmental factors of IT industry is done. E commerce has started in early 2000 to 2005 in India had a drastic blow due to lack of trust and lack of echnological advancements. Later from year 2009 the due exponential growth in mobile and internet service providers flourishing the demand for e commerce again boosted. 7P’s of Marketing mix on online marketing to understand. A behavioral study on online shopping has lead to following factors as Internet and TV Ads, Convenience, Brand Image, Price and Promotion, Safe transactions. On these factors a linear regression is done to determine the satisfaction of consumers. It is observed that Convenience and Safe transactions will play a major role for any E commerce site for consumer to transact. The limitation of research is age group considered between 20 and 30. The sample size is 210, which is convenient sample through online. The Recommendations as follows first Company has to increase its portfolio in terms of new technology like cloud computing. Second A large scope of business development in E commerce is catered if Convenience and safe transactional process is assured by SSL certification to sites. Third A proper sales training program in online marketing should be given for increase in sales to Business and Company. Four Revisit of marketing mix for company has to be done. Place and Promotion has to be given immediate priority

Keywords :

Article: Download PDF   DOI : 10.36106/ijar  

Cite This Article:

RAMBABU LAVURI E–COMMERCE PROGRESS IN INDIA AND CONSUMER PERCEPTION TOWARDS ONLINE SHOPPING Indian Journal of Applied Research,Volume : 6 | Issue : 8 | August 2016

Number of Downloads : 786

References :

<p><p><pre></pre></p></p>