Volume : IV, Issue : IV, April - 2014

E–Commerce and Industry in the Globalised ERA

Dr. R. Gayathri

Abstract :

The goal isn’t to make something everyone will love; the goal is to get excited, and make a thing where something wasn’t before. -Wil Wheaton.The digital Revolution has ought about drastic changes in India. Today businesses are smartly run by cost efficient methods. The advancement of Information Technology especially on 3G & 4G has given a wide range of business opportunities to succeed especially with ecommerce gaining prominence. Internet and social networking sites have ought about a plethora of innovative products and services like the Google glass, Driverless cars, Google Maps, 3 D Printing etc. The number of” netizens” have increased rapidly. The main reasons are that the level of investment to start an online venture is cheaper when compared to other modes of establishing a business. Further the development of Logistics also has helped these online ventures on prompt delivery. The changing lifestyle of the people for their daily shopping needs, hazzle free actually led to the development of e commerce coupled by attractive schemes offered by these companies. Among the BRIC Nations, India has been the fastest growing market adding over 18 million internet users and growing at an annual rate of 41%. India is also among the top 3 fastest growing markets worldwide in the last 12 months. This study intends to analyze how technological innovations paved way for new business insights. The development of Internet was the biggest boon to the business houses.

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Article: Download PDF   DOI : 10.36106/ijar  

Cite This Article:

Dr.R.GAYATHRI E-Commerce and Industry in the Globalised ERA Indian Journal of Applied Research, Vol.IV, Issue. IV Apr 2014

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