Volume : V, Issue : II, February - 2015

E–Commerce Challenges: A Case Study of Flipkart.com Versus Amazon. In

Dr. Priti Nigam, Dr Keyurkumar M Nayak, Dr Parimal H. Vyas

Abstract :

Information Technology [IT] has transformed the way people work. By integrating various online information management tools using Internet, various innovative companies have set up systems for taking customer orders, facilitate making of payments, customer service, collection of marketing data, and online feedback respectively. These activities have collectively known as e–commerce or Internet commerce. India has an Internet user base of about 250.2 Million as of June 2014. The penetration of e–commerce is low compared to markets like the United States. Indias e–commerce market was worth about $3.8 Billion in 2009, it went up to $12.6 Billion in the year 2013. Flipkart & Amazon are the two big players of e–commerce in India. An attempt has been made to critically examine various corporate and business level strategies of two big e–tailers that is Flipkart and Amazon considering their e–commerce challenges, business model, funding and revenue generation, growth and survival strategies, Shoppers’ online shopping experience, value added differentiation, and product offering made by them along with evaluation of the challenge which both of them had faced in October 2014.A big question arises, who will win this game at the end in India? Who will be the real winner? The unpretentiousand obvious answer should be of course, ‘Indian Customer’.

Keywords :

Article: Download PDF   DOI : 10.36106/ijar  

Cite This Article:

DR. PRITI NIGAM,DR KEYURKUMAR M NAYAK,DR PARIMAL H. VYAS E- Commerce Challenges: A Case Study of Flipkart. com Versus Amazon. in Indian Journal of Applied Research, Vol.5, Issue : 2 February 2015

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