Volume : IV, Issue : II, February - 2014

E–Tailing: A Case Study on Myntra.com

Dr. Deepa Kapoor

Abstract :

According to Assocham Report 2012, Retail category penetration has increased to 60% reach and has grown to 37.5 million unique visitors a month, an overall growth of 43% annually. The growth has come across all retail categories and most of them show promising transactions and conversion rates along with growth in visitors. As disposable incomes steadily rise, young Indians prefer to access services from within the comfort of their homes. Numerous ventures are jumping onto the opportunity, giving consumers the convenience of ordering food, renting apartments and planning holidays online. The current case focuses on various strategies of Myntra.com.

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Article: Download PDF   DOI : 10.36106/ijar  

Cite This Article:

Dr. Deepa Kapoor E-Tailing: A Case Study on Myntra.com Indian Journal of Applied Research, Vol.IV, Issue. II


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