EARLY RETURNS INFLUENCE THE WORKING POPULATION OF RAIPUR POSTAL DIVISION:  WITH REFERENCE TO POSTAL LIFE INSURANCE

Asha Ramteke; SS Khanuja; OP Chandrakar

Volume : VI, Issue : VI, June - 2016

EARLY RETURNS INFLUENCE THE WORKING POPULATION OF RAIPUR POSTAL DIVISION: WITH REFERENCE TO POSTAL LIFE INSURANCE

Asha Ramteke, Ss Khanuja, Op Chandrakar

Abstract :

 Postal Life Insurance (PLI) is a Govt. monitored reliable low premium high bonus Insurance sector for the working population of central and state governments, local bodies, government aided educational institutions, universities, nationalized banks and many autonomous and financial institutions of India. In present study a comparative study is carried out for five financial years during 2009 to 2014 between the five insurance policies of PLI sector in Raipur Postal Division. A statistically significant difference (p = <0.001) is found in the selling of all policies within five financial years. The paid premium for all policies during five financial years of study is also significantly differ (p = <0.001). Further the Closed/surrender policies are also significantly differ in all schemes (p = <0.001). The results seem that, a policy having early returns influence the employees to buy this policy. The work signifies as a tool to observe the consumer behavior and make a proper tactics in the marketing of life insurance sector.