Volume : IV, Issue : XII, December - 2014

Economic and Environmental Factors Leading to Entrepreneurial Success

Dr. Habib Ndash Ur Ndash Rahman , Dr. H. Ramananda Singh

Abstract :

Business environment refers to different forces or surroundings that affect business operations such as customers, competitors, suppliers, distributors, industry trends, substitutes, social and cultural factors, innovations and technological developments. The economic factors includes system, policies and nature of an economy, trade cycles, economic resources, level of income, distribution of income and wealth. Success of the entrepreneurs generally depends on different sets of factors. Many authors and researchers are of the view that the success of an entrepreneur greatly influenced by the economic and environmental factors. The present study is an attempt to know the important economic and environmental factors contributing to entrepreneurial success in Assam. The study finds that there are five important economic & environmental factors which lead to the success. These factor are – Power supply, Access to latest technology, Competitive pricing, Access to market channels and Access to business association.

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Article: Download PDF   DOI : 10.36106/ijar  

Cite This Article:

Dr. Habib–ur–Rahman , Dr. H. Ramananda Singh Economic and Environmental Factors Leading to Entrepreneurial Success Indian Journal of Applied Research, Vol.4, Issue : 12 December 2014

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