Effectiveness of Behavioral Change Communication (Bcc) on Life Skills (Ls) for Youth

Mrs. Christy Mekala .V; Dr. Radha Aras; Dr. Jayaseelan M. Devadason

Volume : V, Issue : IV, April - 2015

Effectiveness of Behavioral Change Communication (Bcc) on Life Skills (Ls) for Youth

Mrs. Christy Mekala . V, Dr. Radha Aras, Dr. Jayaseelan M. Devadason

Abstract :

Background: The Life Skills program is a comprehensive behavior change approach that concentrates on

the development of the skills needed for life

Aim: To enhance the life skills among Youth.

Methods: This is a quasi experimental design –One group Pretest Post test design. 106 youth age between17–19 was

selected randomly among college students in Coimbatore.10 core Life skill intervention were introduced.

Results: Mean and standard deviation values of life skill 221.92 ± 16.58 (Pre Assessment), 276.19 ± 9.16 (Post Assessment I) and in 302.56 ± 7.81 Post Assessment II. When referring to tabulated t– value is 2.66 and calculated t– value

for Pre Assessment and Post Assessment II is 55.44 at 105 degree of freedom, for the p,<0.01 level of significance.

Calculated t– value is greater than Tabulated t– value. Therefore, there is statistical significant difference in Pre Assessment and Post Assessment life skill score.

Conclusions: The values show the youth life skill score is increased after intervention