Volume : V, Issue : III, March - 2015

EFFECTIVENESS OF MEDIA MIX

Manvar V. S, P. K. Wakle, R. R. Chole

Abstract :

Extension Workers are playing important role in transfer of technology. The success of extension worker depends upon the selection and use of right extension teaching method at the right time and in the right way. Different extension teaching methods used, either as single method or combination of methods, the effectiveness to different extension teaching methods vary. So the study was conducted to know the effectiveness of different Media Mix in nine village from Parbhani tahsil of Parbhani district of the Maharashtra State. Nine diffeent media–mix treatments were used in this experiment. It is observed that the lecture + folder + group discussion was the most effective media– mix treatment in terms of ‘principle’ knowledge gain as well as retention by the farmers.

Keywords :

Article: Download PDF   DOI : 10.36106/ijar  

Cite This Article:

Manvar V. S, P.K.Wakle, R.R.Chole EFFECTIVENESS OF MEDIA MIX Indian Journal of Applied Research, Vol.5, Issue : 3 March 2015

Number of Downloads : 372

References :