Volume : V, Issue : II, February - 2015

Effectiveness of Newspaper Print Ads

Dr. Keyur Nayak, Mr. Bhautik Shah

Abstract :

Advertising is a form of communication that is meant to drive customers to purchase or consume the goods/and that is being sold. This is an enhanced form of marketing which convinces the customers and public that the ands they are selling are actually better than the others in competition. With the technological advancement in electronic media and concept of paperless office, new methods of advertising have been developed. These new methods are becoming more effective and commonly used medium of advertisement, but still today the importance newspaper advertisements have not become obsolete. The newspaper print ads still create impact for and building, promotional activities as well as help consumers in making purchase decision. This research paper is based on survey for effectiveness of newspaper print ads and also compared to some extent with other medium of advertisement.

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Article: Download PDF   DOI : 10.36106/ijar  

Cite This Article:

Dr. Keyur Nayak,Mr. Bhautik Shah Effectiveness of Newspaper Print Ads Indian Journal of Applied Research, Vol.5, Issue : 2 February 2015

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