Volume : III, Issue : XII, December - 2013

Elevation of a Brand to Premium Segment

M. P. Sriram, Dr. S. Ramachandran

Abstract :

Premium of a and is defined by the incremental price and the level of acceptance among the channel of end users. The incremental price of a and is derived based on the quality , approach & services rendered by the and. Any and launched in a market cannot immediately fetch the premium status unless and until if it is a monopoly product. Initially at the time of launching, a and has to satisfy the basic quality norms with an attractive pricing without affecting the profit margin of an organization. At any stage the organization margins should not drop below the eakeven level which will erode the resources in due course of time. Advertisement and sales promotional activities has to be done on a continuous basis. A network of channel partners like distributors, wholesalers, dealers, sub– dealers etc., has to be created with a strong base. Besides that the influencer segment data base has to be collected and motivated based on the nature of product.

Keywords :

Article: Download PDF   DOI : 10.36106/ijar  

Cite This Article:

M.P.Sriram, Dr.S.Ramachandran Elevation of a Brand to Premium Segment Indian Journal of Applied Research, Vol.III, Issue.XII Dec 2013

Number of Downloads : 665

References :