EMPIRICAL ANALYSIS OF FACTORS INFLUENCING THE PURCHASING OF LUXURY CARS IN PUNE CITY

Nilesh Kate; Dr. Arun Handa

Volume : VI, Issue : IV, April - 2016

EMPIRICAL ANALYSIS OF FACTORS INFLUENCING THE PURCHASING OF LUXURY CARS IN PUNE CITY

Nilesh Kate, Dr. Arun Handa

Abstract :

The car industry is one of the largest in the world, employing many people and playing a major role in many economies. India’s luxury car market has grown despite the slowdown in the Indian automobile industry and a difficult economic environment. A car is a complex product with many salient attributes, which consumers may use in product evaluations and subsequent and preference formation. The present Research work is an effort to study the factors influencing for purchasing luxury car among Luxury cars owners in Pune. The data collected has been systematically analyzed by using descriptive statistics and Factor analysis. Standard of living, lucrative design, service facility and image pursuer are the major factors considered by customers while purchasing luxury cars