Volume : V, Issue : I, January - 2015

EMPLOYEE BRANDING–A NEW MANTRA OF EMPLOYEE RETENTION IN THE INDIAN CORPORATE

M. Ramya, Dr. M. Velumani

Abstract :

In the current globalized competitive world, each company looks for the best talent around. Henceforth, there prevails a situation where, only talented employees can alone be ensured with admirable career opportunities in the world class organizations. Therefore the Indian corporate have to come up with exciting packages so as to ensure that the highly–talented pool can become a part of their excellent functioning. At the same time they expect their talented employees to be loyal and committed to them in order to be competent in the current global business environment. Consequently they have started ensuring the commitment and loyalty through a variety of retention tactics. So that Employee Branding, is used to internalize the desired and image and are motivated to project the image to customers and other organizational constituents. It ensures a sense of belongingness in the people and this makes them to play an integral role in the achievement of success. Since employee and is the value of a company that exists in the corporate, one can say that in the present scenario, one of the goals of a company is certainly related to employee anding which is to achieve customer satisfaction. In this paper the authors spotlight the significance, modes and various strategies followed by the Indian corporate in employee anding.

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Article: Download PDF   DOI : 10.36106/ijar  

Cite This Article:

M.RAMYA EMPLOYEE BRANDING Indian Journal of Applied Research, Vol.5, Issue : 1 January 2015

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